services provided in a typical Commercial/Industrial Feasibility Study
Competitive Research — An in-depth analysis
of competitors within the market area is conducted to evaluate their
market positioning and the product characteristics that have led
to their success or failure. Existing competitive projects are analyzed
and described in terms of product design, pricing, location, features
and amenities, highway access, buyer/tenant profiles, overall market
acceptance, financing, and any other salient characteristics. In
addition, interviews with city and county agencies are conducted
to determine the scale and type of competitive projects being proposed
for future development.
Economic Research — Economic analysis provides a
specific forecast of the demand for industrial or commercial space.
This information is utilized to quantify the scale of a given market
opportunity. Utilizing employment growth forecasts, specific square
footage figures are formulated for the annual demand of industrial,
retail, and office space within a given market area. Employment
activity is assessed because it is the direct generator of demand
for new non-residential building space. Future employment expansion
is analyzed by industry and sector, then translated into market
requirements for new commercial and industrial space according to
historical usage patterns for each industry category.
Consumer Research — The knowledge acquired from direct
consumer research is invaluable to any study, regardless of type
or scope. When determining a buyer or tenant profile or formulating
product design criteria, what better way to understand the consumer's
attitudes and desires than to go straight to the source. Consumer
research allows for the accurate analysis of the most specific information
that can be obtained for a particular market opportunity.
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