During the course of an apartment market study,
we perform the following research:
- Analysis of the overall apartment market to assess its strengths and weaknesses.
- A rigorous analysis of the strengths of the subject property — demographics, changing socio-economics, and potential new events
in the neighborhood that would have an effect on the project’s
economics .
- An in-depth survey of existing apartment projects, looking for unsatisfied
market niches .
- Research of new or rehabilitative apartment projects in the
pipeline.
Based on this analysis, we develop recommendations that include:
- Unit mix and sizes
- Rental rates and premium schedule
- Interior features and amenities
- Recreation and resident services facilities
- Parking arrangements
- Staffing and management
- Absorption pace
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