MarketPointe Realty Advisors :: Services :: Residential Market Studies

Residential Market Studies

Whether MarketPointe Realty Advisors is providing analysis for small in-fill projects or larger master-planned communities, preparing a highest and best use analysis, or simply producing a pricing and absorption analysis for an already designated product concept, we offer our clients objectively arrived-at housing market recommendations supported by a broad and varied combination of market factors. This multi-faceted approach is proven to be more effective than the traditional one-dimensional field audit research typically utilized in real estate market evaluations. As delineated in our mission statement, our goal is “to achieve maximum penetration of market opportunities with reduced risk before investing in the land and / or project.”

MarketPointe Realty Advisors' approach to arriving at definitive measures of residential housing market demand and product recommendations provides a unique service to the real estate development industry. Real Estate Market studies are segmented into three categories:

In-field competitive research of existing and proposed development competition
Extensive real estate economics and housing demand analysis
Both generalized and site-specific consumer research

This multi-faceted approach to analyzing the market is designed to provide conclusions and recommendations that are drawn from the individual and cumulative results of each these independent areas of investigation.

New Home Product Recommendation
Pricing & Absorption
Competitive Research including Economic Demographics and Consumer Research

Based upon data analysis, we prepare the following conclusions and recommendations:

An outline of housing demand in the competitive housing market area by price range and product type.
Characteristics of the most competitive and comparable housing projects.
Definition of the primary and secondary consumer market segments who will be attracted to the project.
Specific product design parameters that will maximize the development in terms of:
- Mix of plans and product types
- Number of bedrooms & baths
- Pricing to reflex the maximum sales rate for the specific market area
- Square footage
- Number of garage spaces
Forecast of market absorption by product type.
Prepare a written report, which outlines our findings, conclusions and recommendations.

Benefits of MarketPointe Realty Advisors:

Our principals have a minimum of three decades of experience
We do on-site visits of all competitive projects.
We “walk” the site to maximize the lot premiums where applicable.
We do extensive trending research to define were the market has been in order to better understand were it may be going. Utilizing our ResidentialTrends database software, we are able to segment the market into precise increments that enable us to better analyze product positioning.
We do extensive entitlement research via our LandTracker™ software to ascertain future levels of competition.
We utilize resale data to understand the relationship of new versus resale values.