Residential Trends and Companion Software


Download Software from this site!

We are proud to introduce a new feature for our valued customers – our ResidentialTrends™ software available online!  The available downloads are still Excel based and even easier to use; now offering profile printing directly from the Database.  They also include a full year’s worth of historical data! 


Russell T. Valone II at 619.233.3781


Linda Huntley at 619-233-3781

Get your online account setupTODAY!

Residential Trends, created by MarketPointe Realty Advisors, is the only product or new home database with more than three decades of continuous quarterly auditing. This quarterly publication provides real estate professionals and financial institutions with precise and timely residential housing pricing and absorption trends for all of the major housing markets of Southern California.

Residential Trends provides real estate professionals with an awareness of housing alternatives currently finding consumer acceptance or rejection and identifies existing market voids.

Residential Trends will enable the real estate professional to plan a more competitive, consumer-oriented product, and enhance their ability to create product for an evolving marketplace based upon the changing dynamics of that market area.

This comprehensive housing report is a vital resource for homebuilders, developers, lenders, appraisers and other real estate professionals who want to maximize their chances for success by having access to an unbiased, accurate, and up-to-date reporting of major market trends in California’s dynamic housing market.

How MarketPointe Obtains Its Information

Professional research analysts continually compile data through on-site detailed interviews with sales representatives at each development. The future proposed supply data is a result of working with city and county governmental agencies involved in each step of the planning sequence.

  Residential Trends Land Tracker Rental Trends

(click to enlarge)

Trends covers the following areas (click on link for market area map):
San Diego County
San Bernardino County
Los Angeles County
West Riverside County
East Riverside County / Coachella Valley

Orange County
Ventura County
Kern County
Imperial County

Residential Trends Companion Software - Input Screen Screenshot
(Click to enlarge)

Key features of Residential Trends:
(Click on headings in red to view sample)

  • Housing Market Overview — Get a comprehensive analysis of the new home market with this extensive Executive Summary providing a close look at new home sales, pricing, housing inventory trends, future housing supply, and new and leading developments. The Housing Market Overview may be purchased separately for each county, for those real estate professionals needing to keep a close eye on new home trends.
    (Click here for sample or to purchase)

  • Development Summary Analysis — A summary of all new home developments within the market region, categorized by community and providing detailed price and square foot ranges, sales and inventory, lot sizes and/or density.
  • Market Area Map — Offers a geographical perspective of available new housing developments.
  • New Home Development Profile — A detailed profile of each housing development in the market area providing pricing, sales criteria, square footage and bedroom and bath configurations for each plan offered. Specific listings of features and recreational facilities are also included in conjunction with financing and several years of pricing and sales history.
  • Housing Floor Plans — A special feature of Residential Trends is the inclusion of project floor plans in the first issue in which the project appears.
  • Sub-Market Comparison ReportResidential Trends A quick and comprehensive comparison of sales, inventory and pricing of sub-markets.
  • Price Analysis — Summary of all sold and unsold units offered in the market area, categorized by bedroom count, square footage and price range.
  • Feature Analysis — An overall listing of features offered by developments in the market area.
  • Proposed Development Data — Pertinent information about future supply alternatives within the market area.
  • Sales and Inventory by Sub-Market — Distribution of offered sold and unsold units by price range and submarket.
  • Sales and Inventory by Bedroom Count — Distribution of offered sold and unsold units by price and bedroom count.

Complimentary Companion Software
Residential Trends Companion Computer Software is an Excel® based program used to analyze competitive new “for sale” residential projects in only seconds. With a few keystrokes, users can analyze competitive products for large or small market regions.

Residential Trends Companion Computer Software is included at no additional charge with every subscription to Residential Trends.

Benefits of using Residential
Trends with the Companion Software:

  • Residential Trends software interfaces with Google Earth, Google Pro, MapPoint, and our in house mapping software providing the ultimate in flexibility when assessing projects via aerial imagery.
  • Users can compare current and historical absorption rates of different types of housing product.
  • Offers real time analysis because you can add projects that have come on the market between audits. Add your proposed project for quick price point positioning graphs with a click of the mouse.
  • Allows the user to target comparable projects on a plan specific, community or sub-market basis, relative to price, square footage, price per square foot, lot size/density, number of units sold and unsold, land remaining for development, rate of sales, and many other key criteria.
  • Conduct a preliminary analysis to assess supply and demand and avoid the pitfall of developing the wrong product for the market.
  • Create charts and graphs in minutes. Use the custom pivot table for a quick look at market opportunities. For example, analyze by city and lot size - results give weighted average price, square footage, price per square foot, and number offered, sold, and unsold. User may also search by price points. You set the parameters and manipulate the date to fit your individual needs.

The Results:
  • Profiles of each surveyed project
  • Sales per week per floor plan analysis allows precise comparisons
  • Trend analysis of each submarket
  • Escrow closings
  • Developer sales incentive programs
  • Features per plan (ie: dens, nooks, family rooms, retreats, fireplaces)
  • Phase releases
  • Average sales price & square footage for each plan
  • Pre-programmed reports for easy analysis

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